About us
About Pashari
Turning Photography Gear into a Fashion Statement
Our Story
Our journey began with a moment of inspiration.
Founder Huajun Zeng discovered a limited-edition Hello Kitty film camera at a vintage camera market in Tokyo.
The lovely contrast between playful charm and delicate mechanical design inspired the birth of Pashari.
We believe camera gear should not only be functional — it should also express your personal style.
Our Journey
2022 — The Beginning
Our vision took shape: to make photography gear fashionable.
We set out to create accessories that blend fun, function, and style.
2023 — First Launch
We released our iconic Hello Kitty Camera Backpack, featuring:
- Durable blue denim for daily use
- Retro red corduroy for a warm vintage touch
- Cute embroidered Hello Kitty details
In 2023, we officially obtained licensing authorization from well-known brands including Sanrio and Coca-Cola, laying a solid foundation for our IP co-branded product development and global market layout.
It quickly became a popular street-style essential.
2025 — Collection Expansion
We extended our line with stylish, practical essentials:
- Pouches & accessory pockets
- Travel passport holders
All pieces use our classic denim and corduroy materials, staying true to the Pashari spirit.
Our Promise
At Pashari, we believe photography is not only about recording moments — it’s about expressing your lifestyle.
We reimagine camera gear beyond traditional “tool-only” designs.
Our fashionable, mix-and-match accessories let your personality shine.
Our Mission
Make Photography Gear Part of Your Style.